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*Illumination is also available as a skin for laptops and iPads*

Rider: Travis Rice
Tordrillo Range, Alaska
May 2010

This photo was taken on the second trip during the making of the “Art of FLIGHT” snowboarding film. We had been in Alaska for a month and I knew the trip was ending very soon. I really wanted to shoot a photo from the helicopter, right above Travis Rice as he was riding a line, but it was very difficult to coordinate because there was another heli in the air shooting with a Cineflex camera. We worked out that if our helicopter hovered above the line Travis was going to ride, then the other Cineflex heli could maneuver around us without a collision. So as Travis mentally prepared himself to ride the line, I rose up about 30 meters above him and waited. The other helicopter practiced their move around us, making sure they could still get the shot they needed. The sun was setting fast so the director Curt Morgan called for Travis to drop into the line, and as he made his second turn down the mountain I snapped this shot.

This turned out to be the last photo I took during what was the best snowboarding trip of my life, and won best photo in the Illumination category from the prestigious Red Bull Illume Contest. 


THE RISE OF SUPERMAN unlocks the code of ultimate human performance—bridging the gap   between the extreme and the mainstream.

Drawing on over 15 years of research, including first-hand reporting with dozens of top action and adventure athletes (Travis Rice, Ian Walsh, Laird Hamilton, Danny Way and Dean Potter, among many others), RISE explores the frontier science of “flow,” an optimal state of consciousness in which we perform and feel our best.


Scott Serfas

24" x 20" 
50 limited-edition prints, with signed & numbered provenance card 

*All sizes listed are the image size.
*All Photographs come with a 1" border on all sides.

Archival pigment print on Metallic Paper

Illumination was shot during the making of "The Art of FLIGHT,” of Travis Rice riding in Alaska's iconic Tordrillo Range. This image recently won the Illumination Category in the prestigious Redbull Illume Image Quest, and was chosen to be the cover of Steven Kotler's groundbreaking new book on ultimate human performance, "The Rise of Superman." 


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about the artist

Scott Serfas

Vancouver BC, Canada

Principal Photographer Red Bull Media House’s “The Art Of Flight”; Co-­‐Owner Endeavor Snowboards; and Senior Photographer TransWorld SNOWboarding Magazine, the most widely distributed snowboard title in the world.  

Visit Scott Serfas's Artist Page »